Servelec Technologies reveals new company name

Ovarro is the new name for Servelec Technologies and Primayer.

The new single, global brand allows the business to evolve its product and service offerings, enabling it to further transition into an innovative, customer-focused technology provider, focussed on connecting technologies to improve the efficiency, security, sustainability and profitability of its customers.

In a statement, Ovarro said that dopting a single, unified brand identity will benefit customers by providing them with a wider range of end-to-end solutions for data collection, processing, monitoring and controlling critical and national infrastructure.

“The rebrand represents a significant step forward in our company’s evolution,” said David Frost, CEO at Ovarro. “After the last couple of years of exciting growth and bringing the knowledge and expertise of two successful businesses together, I am delighted to introduce our new brand name and identity.”

James Brook, Marketing Manager at Ovarro, said of the new company name: “The name Ovarro comes from Varro, who was the first person to identify the engineering ingenuity, near perfect efficiency and symmetrical collaboration of the honeycomb structure or hexagonal grid. We simply added the ‘O’ to represent the world and the fact that our solutions span the globe – connecting technologies that advance productivity, safety and environmental performance.”

The Servelec Technologies and Primayer brands will be gradually phased out during the rest of the year and be fully retired in December 2020.

Read the article online at: https://www.tanksterminals.com/terminals/08042020/servelec-technologies-reveals-new-company-name/