Motiva has entered the northeastern US market through a supply agreement with Global Partners (Global), a midstream logistics and marketing company that owns, controls or has access to one of the largest terminal networks of petroleum products and renewable fuels in the northeast. Through strategically located supply points, Motiva will provide customers with reliable and flexible sources of supply to fuel the continued growth of its 76® Brand expansion, as well as unbranded fuel sales in northeastern US.
Earlier this year, Motiva hosted brand meetings with more than 20 New England wholesalers interested in marketing the 76 Brand at both new retail sites, as well as the rebranding of current locations. Through this supply agreement, Motiva has established a robust distribution network to this important region while creating significant opportunities to further grow the brand.
In addition to the terminalling agreement, which provides Global with a number of reciprocal supply points at Motiva terminals in the southeastern US, Global has entered into a branding agreement with Motiva to rebrand certain retail sites to the 76 Brand in 2018 with plans to continue expansion of the brand as part of Global’s growth strategy.
Along with the aggressive growth planned for the 76 Brand, Motiva also has begun discussions with key unbranded fuel customers in the New England market. The company will begin posting pricing at unbranded racks in June 2018 and bidding for contracted business later this summer.
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