International liquid bulk storage company, Koole Terminals Group, has announced that it will now operate under the name Chane. This rebranding signifies a further unification of the company, following its significant expansion in the European liquid bulk storage market with the acquisitions of Alkion Terminals in 2022 and Maastank in 2023.
John Kraakman, CEO at Chane, stated: “This week, we’re starting to roll out a new brand identity to better express who we are. This evolution asserts our position as an important link in the supply chain and a cornerstone in the European logistics market, as well as highlighting our collaborative and proactive approach towards value creation for our customers. As a bulk liquid storage provider, Chane is ideally positioned in ports across Europe to help our partners navigate an ever-changing operating environment. Our new slogan ‘Linking Forward’ reflects the active role we play as a partner to our customers.”
Kraakman continued: “As a brand, ‘Chane’ is reflective of our company’s history and how we’ve grown together as an international team of people. We are proud to celebrate this unifying milestone together, and to step forward into the future as one, cementing our position as a leading European liquid bulk storage platform.”
With its new identity, Chane has aimed to reinforce its role in the logistics sector and enhance its service offerings, ensuring a seamless and efficient supply chain for its customers. The rebranding marks a significant step in the company’s journey, underscoring its commitment to growth and excellence in the liquid bulk storage industry.